Quadratisch, praktisch, gut

Ritter Sport · Markengeschichten 5 · B1 · 5 min

Long chocolate bars broke in jacket pockets. In 1932 Clara Ritter proposed a square one that fits any pocket and weighs the same. Follow the square from a practical idea to a slogan and a trademark that a court protected in 2020, and hear how um … zu and damit explain a purpose.

What you’ll practise

um … zu / damit. Say why a product has its shape, once with um … zu and once with damit.

How to listen

Try it twice. The first time, turn on Listen first in the player: each line stays hidden until it’s spoken. The second time, read along.

Everything you hear is German. Turn on Translation to see the English meaning of the sentence being spoken.

In this episode

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